Bizinesi yanjinga ikuyamba kukula kwambiri. Inatha mu 2021 ndi $ 8.3 biliyoni pakugulitsa ku US, komwe kuli 45% kuposa 2019 poyerekeza ndi 2020 ngakhale kutsika kwa ndalama 4%.
Ogulitsa ndi opanga tsopano akuyenera kuyang'ana njira zinayi zazikulu zomwe zitsogolere msika ku chaka china chabwino mu 2022: kasamalidwe ka zinthu, kukweza mitengo, kuyika ndalama m'magulu akuluakulu, ndikupeza phindu lowonjezera kudzera muzogulitsa zowonjezera.
Monga imodzi mwa magulu akuluakulu a njinga zamoto, bizinesi ya njinga yamagetsi (njinga yamagetsi) idzakula 39% chaka ndi chaka mu 2021 mpaka $ 770 miliyoni. Kuyang'ana manambala amenewo, malonda a e-bike adadutsa malonda a njinga zamsewu, zomwe zinagwera $ 599 miliyoni. .Njinga zonse zamapiri ndi njinga za ana zidzadutsa $ 1 biliyoni pakugulitsa mu 2021. Komabe, magulu onsewa adawona kuchepa kwa chiwerengero chimodzi pakugulitsa.
Mwachidziwikiratu, zina mwazogulitsazi zikucheperachepera sizimakhudzana kwambiri ndi kufunikira komanso zambiri zokhudzana ndi kufufuza.Magawo ena a njinga sakhala ndi zinthu zokwanira zopezeka pamiyezi yofunika kwambiri yogulitsa. yang'anani pomwe bizinesi ikupitabe patsogolo mpaka chaka chonse.
Deta ya NPD Retail Tracking Service, yomwe imaphatikizaponso zambiri kuchokera kumashopu apanjinga odziyimira pawokha, ikuwonetsa kuti makampaniwa ali ndi zida zokwanira kuti apitilize kukula mu 2022. Magulu ena azinthu, monga njinga zam'mapiri zoyimitsidwa kutsogolo, ali ndi milingo yowirikiza kawiri mu Disembala 2021. Mabasiketi apamsewu ndizosiyana, popeza kuchuluka kwazinthu za Disembala 2021 ndi 9% kutsika kuposa 2020.
Kuwonjezeka kwaposachedwa mumsika wamsika wanjinga kukukulirakulira mu zomwe akatswiri azachuma ena amafotokoza kuti ndi ng'ombe - kusowa koyamba komwe kumauma, komwe kumabweretsa kuchulukirachulukira, komwe kumabweretsa kuchulukirachulukira.
Monga tafotokozera pamwambapa, zotsatira za bullwhip zimapereka mwayi wachiwiri kwa makampani: mitengo. Mitengo yamalonda m'magulu onse a njinga idzakwera ndi 17% mu 2021. 29% pa chaka cha kalendala.Kuwonjezeka kumeneku ndikoyenera kuyembekezera, chifukwa kuchepa kwapang'ono nthawi zambiri kumabweretsa mitengo yapamwamba.
Pokhala ndi zinthu zabwino pamsika, komanso chidwi cha ogula pakukwera njinga, makampaniwa amalimbikitsidwa kuti akwezedwe mwanzeru, kumenyera mitengo yabwino kwambiri, kukulitsa phindu kwa ogulitsa ndi ogulitsa, ndikugwira ntchito kuti ogulitsa azikhala oyera mtsogolo mwazinthu.
Magulu anayi omwe adzapindule ndi kupitirizabe kugulitsa ndalama ndi chidwi ndi e-bikes, njinga za miyala, njinga zamapiri zoyimitsidwa, ndi ophunzitsa ndi odzigudubuza.
Kwa gulu la e-bike, lomwe lawona kukula kwa chaka ndi chaka kuyambira tsiku lomwe ndinadutsa pakhomo la NPD pafupifupi zaka zisanu ndi ziwiri zapitazo, mwayi wopeza ndalama umakhala wochuluka. kukula ndi kuphunzitsa ogula zonse zikusonyeza kuti kupitiriza kuchita bwino mu gulu njinga.
Mapangidwe a miyala ya miyala ndi njinga zamapiri amakwaniritsa zosowa zosiyanasiyana za ogula ndipo angaloze ku malingaliro apangidwe omwe makampani ayenera kukumbatira.Race- kapena mapangidwe apadera a ntchito akusiya kukondedwa pamene ogula akutembenukira ku njinga zosunthika zomwe angathe kukwera kulikonse komanso kulikonse. pamwamba.
Ophunzitsa ndi odzigudubuza amapereka mwayi wamitundu yosiyanasiyana.Ogula awonetsa kusafuna kuchita nawo masewera olimbitsa thupi, koma adadziwika mu NPD Consumer Survey kuti akufuna kuti azikhala bwino.
Zida zolimbitsa thupi kunyumba kuphatikiza ophunzitsa njinga ndi odzigudubuza tsopano zitha kupereka chidziwitso chozama mu chitonthozo cha nyumba zathu, ndipo kuphatikizika kwa zenizeni zenizeni ndi kulimba kuli pafupi.
Potsirizira pake, deta ya NPD imasonyeza kuti mwayi wowonjezera wogulitsa ungapezeke pogulitsa zinthu zowonjezera, kuphatikizapo zisoti, maloko a njinga ndi magetsi, ndi zina zowonjezera. zonse.Izi zikupereka mwayi kwa ogulitsa kugulitsa zipewa pamodzi ndi njinga, zomwe sizinachitikebe.
Oyendetsa njinga akayambanso kugwiritsa ntchito njinga popitanso, titha kuyembekezera kukula kwazinthu zamsika.
Nthawi yotumiza: Mar-04-2022